Essay StatsEssay Stats

  • Posted By: janedoe222
  • Date Posted: 09/28/2015
  • Category: Business
  • Words: 4074
  • Pages: 17
  • Views: 899
  • Rank: 763

A.1

We have many free term papers, essays, and research papers on A.1. You can browse our entire essay database or use our search engine to locate exactly what you are looking for.

Search

Already a Member?

A.1

1 February 7, 2010 NORTHWESTERN UNIVERSITY J.L. Kellogg Graduate School of Management The make-up for the missed class on Memorial Day is scheduled for Friday, April 9, and not on the official make-up date of Friday, May 14. The reason for this change is because I will be teaching in the Kellogg-Miami Executive MBA program on Friday, May 14. I apologize for the inconvenience. The last class will be held on Monday, May 24. Please note any changes to the syllabus (note date on upper right hand corner) by checking under Krishnamurthi/ courses on the Marketing Department website at: http://www.kellogg.northwestern.edu/marketing/faculty/index.htm MKT 466 Marketing Strategy Spring 2010, Section 71 OVERVIEW This course presents an integrative, dynamic view of competitive brand strategy. It focuses on understanding, developing, and evaluating brand strategies over the life of a product market. An important distinction we will make in the course is the difference between Customer Advantage and competitive advantage. A framework for developing marketing strategies that yields a distinctive customer advantage based on customer and competitor analysis will be presented and applied in various situations throughout the course. A significant portion of the course will focus on growth strategies. Topics include growth strategies in the early stages of the market, in the later stages of the market when the market is growing, in the later stages of the market when the market is mature, and in declining markets. In addition, we will discuss defensive strategies. Material is presented using a mix of cases, lectures, and a computer simulation game called MARKSTRAT. 2 COURSE REQUIREMENTS Evaluation Class participation 20% MARKSTRAT (includes two reports (15%) and performance in the game (20%)) 35% One mid-term case analysis 20% Final exam 25% Total 100% Teams Forming teams is required. Except for the final exam which will be an ...

Search

Already a Member?

Join Now

  • Instant access to our free essays database
  • Manage your saved papers and more…

More...

Saved Essays

Save it and find them easier later.

    Similar EssaysSimilar Essays

    A.1