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  • Posted By: jkl24jkl
  • Date Posted: 07/12/2011
  • Category: Technology
  • Words: 1324
  • Pages: 6
  • Views: 855
  • Rank: 234

Bsa/310 - Kudler Fine Foods - Crm

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Bsa/310 - Kudler Fine Foods - Crm

Kudler Fine Foods - CRM


Introduction


Kudler Fine Foods, a retail food store located in the San Diego area, was founded by Kathy Kudler. Kathy opened her first store in La Jolla in 1998 after leaving the pressures of corporate life and was developed out of her passion for gourmet cooking. Kathy realized a market existed for an upscale food store after the frustration of shopping for specialty ingredients to prepare a gourmet meal. She wanted to create a store that offered expert advice along with an extensive selection of the freshest ingredients. The store has a bakery, meat and seafood departments, and specialty dairy products and cheeses, imported foods and other items any novice or experienced chef would desire. The success of Kudler Fine Foods has allowed Kathy to open stores in Del Mar and Encinitas.


The mission of Kudler Fine Foods is:


To provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalled consumer environment. Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing. We will provide this service because we shop the world for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler's is the purveyor of choice for customers aspiring to purchase the finest epicurean (Kudler Fine Foods, 2010).


Kathy is implementing a new sales plan to fully realize her mission statement, maximize profits, increase customer loyalty, and provide more efficient operations. The information management system to support Kudler’s goal is a Customer Relationship Management (CRM) system. A CRM system can assist in automating a company’s relationship with its customers by tracking customer preferences and purchasing habits, correlate the data with ...

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