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  • Posted By: soo_cupertino
  • Date Posted: 02/19/2011
  • Category: Business
  • Words: 3725
  • Pages: 15
  • Views: 1966
  • Rank: 37

Amazon’s PEST, SWOT and Porter’s five forces analysis

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Amazon’s PEST, SWOT and Porter’s five forces analysis

This paper will discuss the online books retailer amazon.com in four different aspects, initially we will comment the mission statement and the stated goals, followed by an extended report of the main external and internal factors affecting the strategy development in the organization at the present time.


Thirdly, this document will comment on the performance of amazon.com during the past two years as well as the main factors now affecting the success or otherwise of amazon.com in the next two years.


EXECUTIVE SUMMARY

Amazon.com is greatly concerned with customer desires that are why one of its objectives is the personalization of clients’ wishes, therefore offering products that may meet their likeness. Amazon.com is aimed to provide the best buying experience on the Internet.


Analysis SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is a way to analyse and evaluate the current situation of amazon.com.


PEST Analysis is a simple but nonetheless important and widely-used tool that helps you understand the big picture of the political, economic, socio-Cultural and technological focus on e-commerce for amazon.com


It is clear that the performance of amazon.com during the past two years has been greatly successful, as we can observe amazon.com belongs to the prestigious “Forbes 500”.


What is amazon.com?

Jeffrey Bezos started Amazon.com in 1994, after recognizing that Internet usage was growing at a rate of 2,300 percent a year. Operating from a 400-square foot office in Seattle, Jeffrey launched Amazon.com on the Internet in July 1995. Amazon.com vision is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible.


By the end of 1996, his firm was one of the most successful Web retailers, with revenues reaching $15.6 million. Almost overnight Amazon.com quickly became the world’s largest e-retail bookstore in the world. Amazon ...

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